Cadbury - The Bicycle Factory
Agency: The Hive, Toronto
Vapor supplied custom sound design and music to both the interactive site and the 2009 television campaign for Cadbury’s African Bicycle initiative. This is a project that involves shipping 5,000 bicycles to Africa based on the purchase of Cadbury products, and features a mini factory for users to participate in the assembly of the bicycles. This site works like this: Each barcode (from your Cadbury product) equals one bike part and 100 parts equals one full bike. After completion, the bikes are donated to Ghanian citizens in Africa, where Cadbury gets most of its cocoa from. As of April 2011, Canada has purchased and sent 9332 bicycles to Ghana through proceeds of the site.