Vapor RMW




Agency: Coca-Cola

Vapor is extremely proud to present Canada’s “Open Happiness” song; an original piece of music written for the iCoke campaign. Vapor cast three amazing artists for this song: Jay Malinowski (Bedouin Soundclash), Coeur De Pirate and Kardinal Offishall. Along with the original song, VAPOR created an interactive remix site so users can recreate the track however they wish. A fifteen minute version of the song was also created, and VAPOR partnered with the folks at Zero-Gravity Circus to to produce a live cirque-like-spectacle with tribal drummers, acrobats and other performers. This show followed the Official Olympic Torch as it crossed Canada leading up to the 2010 Olympic Games in Vancouver. The site included artist interviews, a making-of video, out takes, and the ability to download the song.