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Dove - Campaign for Real Beauty

Agency: Ogilvy & Mather, Toronto

VAPOR Music had the privilege of handling the audio for Dove’s Campaign for Real Beauty; including the spots Evolution, Onslaught and Amy. The concepts and creative direction of Ogilvy and Mather led Evolution to receive almost every award a 30 second spot can win. Among those are a Cannes Grand Prix and Cannes Interactive award. The sound design on Evolution also received a D&AD Yellow Pencil and a Canadian Bessie Award. The sequel, Onslaught, garnered international acclaim and features meticulous and aggressive sound design partnered with a license of Simian Mobile Disco’s “Here is comes.” While these spots offered a very up front approach to Dove’s brand, Amy went a different direction. This spot has a young boy shouting up to his friends house, but she does not come to the window. When the site officially launched, users could input a name of their choice for the boy to say, and then send it to a friend of theirs. All along to an original soundtrack by Howie Beck. Very cool.