Nike Dunk Wars
Agency: Arcade, Toronto
For this project, VAPOR supplied director Jason Macfarlane and Arcade Agency with an original music concept for their NIKE: Dunk Wars Web series. It was pre-scored to facilitate on screen choreography, and features retro cheer-leading samples with gnarly saw synths. After the initial launch, four remixes were done of the original track depending on the next round of Dunk Wars. NIKE’s Dunk Wars was an interactive site that let the public cast their vote for their favorite shoe and shoe designer, creating a participant based rating system. There is a graffiti battle, a bake-off, and more. Check out these hilarious videos.